Critical Thinking Reflection - 1121 Words

W233 helped shape my writing and critical thinking by reframing my concept of what constitutes a good piece of writing. Prior to this course, I thought that a good paper consisted of an argument supported with solid word choice and consistent organization throughout to guide the reader through each paragraph. My thoughts at this time were more focused the â€Å"what† of an argument, but I learned that in order to write a great paper—especially one that involves mediating an argument—it is equally important to focus on the â€Å"how† and â€Å"why† of the argument. By this I mean that explaining a point of view on an issue does not result in good argumentation or negotiation, but instead fully understanding how the benefits and drawbacks affect all facets†¦show more content†¦My best peer reviews came on this paper because they provided me with feedback the gave me some good pointers and made me more confident in my ability to negotiate an a rgument effectively. In addition to the negotiation/mediation paper, I felt very confident in my abstract because it allowed me to use some of my scientific and technical writing skills, which I would argue are rather strong skills given my background as a biology major. Looking at some of my other works, my rhetorical analyses both allowed me to dive into the beef of my topic a little bit more. However, looking back, my second rhetorical analysis was one of my weaker writings and I provided a better analysis in my first rhetorical analysis. Although I do not feel quite as confident in the second rhetorical analysis, both writings improved my analytical writing skills, and both assignments—along with the annotated bibliography—were paramount in helping me understand how to approach my paper. Out of all of papers I wrote in this class, my worst paper was the reflection. The reflection paper prompt allowed me to write a very open-ended paper; no strict guidelines (other than usual length and formatting requirements) limited my possibilities of what to write. In this regard, I would suggest that writing this paper was a pretty simple task. However, at times I found it difficult to escape beyond the surface of my discussion. It took more concentration to break throughShow MoreRelatedEssay on Critical Thinking/Reflection1393 Words   |  6 PagesAssessing both critical thinking and the reflection process in learning, these aspects are both intertwined. Without one, you cannot have the other. With the use of critical thinking and reflection this thought process allows us to analyse, assess, evaluate, learn and develop arguments. However this can have a twofold affect in the learning process. The learning process means taking many aspects and perspectives into account to establish an argument. Critical thinking draws on questions such as:Read MoreCritical Thinking Reflection Essay579 Words   |  3 PagesCritical thinking is a significant and essentia l topic in recent education. The strategy of critical thinking skills helps identify areas in ones courses as the suitable place to highlight, expand and use some problems in exams that test students critical thinking skills. Critical thinking means accurate thinking in the search of appropriate and dependable knowledge about the world. Another way to describe it is sensible, insightful, responsible, and skillful thinking that is focusedRead MoreReflection Paper On Critical Thinking1104 Words   |  5 Pagesthis. I tend to write just from my perspective and if I don’t know a topic or understand an audience very well then, I just write surface type things and can’t really empathize with whatever I am writing. critical thinking, reading, and writing In a different class, I learned about critical thinking in a different way and how to improve it. It’s all about questioning things. There are three strategies: First, ask how a person knows what they claim to know. Think about the process on uses and not theRead MoreWeek5 Critical Thinking Reflection Essay677 Words   |  3 Pagesï » ¿Select one of the following questions and answer it in 200 to 300 words using the principles of critical thinking you learned in this course. How can we reduce poverty in the United States? Will receiving a college degree improve your career opportunities? Has the United States peaked as a world power?   Will receiving a college degree improve your career opportunities? Once I choice this question immediately my enculturation barrier surfaced, because as soon as I read the question I said to myselfRead MoreCritical Thinking Reflection Paper1895 Words   |  8 Pagesphrase ‘critical thinking’ very loosely. Textbooks typically use this term to label discussion questions, but, in my experience, teachers have never used this as an opportunity to encourage real critical thinking. In fact, before I joined this class, I had gone through eleven years of schooling without ever being told what those two little words mean. I always assumed that I had good critical thinking skills, just because I’m smart. After less than a month in this class, I realize that critical thinkingRead MoreCritical Thinking Reflection Paper1792 Words   |  8 Pagesbeneficial to engage in professional development that analyzes my ability to interact with my students and my strategies to create lessons that promote critical thinking, engagement and motivation. All of these are crucial points of an effective lesson. My teaching behaviors, both verbal and nonverbal, are important to analyze since they play a critical role in my lessons. Although using the SATIC sheet to evaluate my teaching behaviors is tedious and difficult, it opens a brand new lens to my teachingRead MoreReflection Journal On Critical Thinking For Nurses1181 Words   |  5 PagesReflection Journal on Critical Thinking for Nurses Critical thinking is defined as a disciplined, self directed thinking that meets appropriate intellectual standards within a particular mode or domain of thinking (Paul and Elder, 2014). In Nursing, the possession of this important skill helps a nurse to assess a given situation, identify the main problem, determine a perfect solution and implement an effective method of dealing with the problem. In this essay, I will share my experience whenRead MoreCritical Thinking Self Reflection. The Human Thought Process1292 Words   |  6 PagesCritical Thinking Self Reflection The human thought process is one that most people repeat dozens if not hundreds of times an hour. Many people don’t contemplate how this process works, they just process one thought after another to make decisions, solve problems, or process a fond memory. Examining and strengthening the thought process improves decision making abilities which enables a person to make better, more informed choices. This essay will analyze where I personally am in my development asRead MoreSteps Of Critical Thinking : Identification, Decision Making, Evaluation, And Reflection1305 Words   |  6 Pages, if not most, have heard of the phrase â€Å"use your critical thinking skills† but probably never truly understood what that meant and what it entails. There are seven steps that are used in critical thinking: Identification, research, analysis, application, decision making, evaluation, and reflection. The first step in the critical thinking process is identification which means exactly what the first steps is: identifying the problem or issue. The second step is research which is researching what theRead MoreCritical Thinking Reflection686 Words   |  3 PagesReflection Upon Critical Thinking Critical thinking has several formal definitions, yet it is a skill that must be practiced and should function on the practical, everyday level. Critical thinking is a skill set that involves approaching a subject or a question with vigor, curiosity, awareness, and an open mind. Critical thinking in a way, is a kind of thinking that demands that we think about thinking. That is to say, critical thinking includes that the thinker generates and sustains awareness

Summary Of The Chaser - 1216 Words

The Chaser Alan strode out the door just as skittish as he was when he walked in. He went over his plan in his head a countless amount of times. He was meeting Diana for dinner that night. He was going to put the potion into her wine. Diana wasn’t aware that Alan had such a tremendous admiration for her. He was strolling along, almost to the restaurant when a bluebird swooped down and snatched the love potion from Alan’s grip. â€Å"Ah-ah-oh you come back here bird! That’s mine!† shrieked Alan. He dashed after the bird until he could no longer run. The bird landed, and Alan could see the bird sipping the potion. Alan’s jaw dropped. He pondered upon what it would do to animals. The wise man hadn’t said anything about animals. â€Å"That was supposed to be for Diana! Now what am I going to do?† Alan spoke out loud to himself. The bird was staring at him. â€Å"Go away bird.† However, the bird did not go away. Inst ead, it flew over to Alan and landed right on his shoulder. Alan shooed the bird off of his shoulder and started pacing towards the restaurant where he was meeting Diana. He was still going to go meet her. He had to, even if she wasn’t going to fall in love with him today. It only took Alan a couple minutes to get to the restaurant. He got to the door. It was a glass door so he could see his reflection. He could also see the bird’s reflection. The bird was right behind him. He had followed Alan all the way to the restaurant. â€Å"You need toShow MoreRelatedAssignment On Director s Duties2508 Words   |  11 PagesASSIGNMENT ON Director’s duties And Responsibilities Assignment Prepared for the Degree of MASTERS IN PROFESSIONAL ACCOUNTING KING’S OWN INSTITUTE Prepared By NIPA NUR AL CHOWDHURY - ID: 11400732 CONTENTS Page 1 Executive summary 2 Overview of director’s duty 3 Classification of duties 4 Breach of duties 5 Breach of commonRead MoreToys R Us Case Study Conclusion863 Words   |  4 PagesChapter 5: Summary, Recommendations, and Conclusions Summary This paper researched the fact that the Toys â€Å"R† Us Company was displaying a weakness in financial related issues due to the lack of proper strategic planning. This made the company susceptible to many threats in the industry’s competitive environment. The research has shown that its main competitors Walmart, Target, and Amazon are functioning successfully in the industry while Toys R Us heads for bankruptcy. This research emphasizes theRead MoreToys R Us Case Study803 Words   |  4 PagesChapter 5: Summary, Recommendations, and Conclusions Summary This paper researched the fact that the Toys R Us Company was displaying a weakness in financial related issues due to the lack of proper strategic planning. This made the company susceptible to many threats in the industry’s competitive environment. The research has shown that its main competitors Walmart, Target, and Amazon are functioning successfully in the industry while Toys R Us heads for bankruptcy. This research emphasizes theRead MoreThe strongest winds on this planet occur inside the tornadoes. Not all whirlpools in the†¨atmosphere1300 Words   |  6 Pagesupdraft; and third, enough vertical shear exists above to achieve vortices and build a â€Å"mesocyclone,† a large circulation in the storm that makes the storm chasers run for their trucks. A mesocyclone might â€Å"tornado† through†¨several scenarios that can present themselves in a supercell environment, although none are understood in detail. In summary the â€Å"standard model of supercells,† includes three parts: 1. A strong lifting mechanism, such as an invasive dry line or cold front, boosting humid airRead MoreThe Battle Of Iwo Jima1702 Words   |  7 PagesNavy planes damaged during war. According to The Washington Post a small group gathered on Thursday February 18th 2015 at the National World War II Memorial to commemorate the 70th anniversary of the Battle of Iwo Jima. 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While I was searching for an article in The Age, I found an article concerning Illegal Drag Racing where the driver was found speeding on Princes Highway atRead MoreDrag Racing2937 Words   |  12 Pagescurrently the new race around. Touge is sometimes referred to as drifting. Touge racing is when one car chases the other down a mountain pass as seen on The Fast and The Furious: Tokyo Drift. This race can only end when the chaser overtakes the runner or when the runner outruns the chaser. These races are the most common ones in the streets today. While I was searching for an article in The Age, I found an article concerning Illegal Drag Racing where the driver was found speeding on Princes Highway at AltonaRead MorePhiladelphia Movie Summary Essays2061 Words   |  9 PagesPhiladelphia - Summary Main characters:  · Andrew Beckett: A handsome, self-assured hotshot law graduate from Penn is on a fast track to partnership at his lawfirm. But hes hiding a dark secret from his self-satisfied employers: hes HIV-positive. When he gets fired while battling AIDS he decides to bring suit. He is warmhearted and cares much for his family who - especially his lover Miguel and his mother Sarah - are extraordinarily supportive during the case.  · Joe Miller: At first hes reluctant

Employee Turnover and its Effects On Production

Question: Discuss about the Employee Turnover and its Effects On Production. Answer: Introduction: For an in-depth understanding of the whole research study, it is prudent that the study defines the term employee turnover. According to this study, it can be defined as the rate at which employees are joining and leaving organizations. According to other researchers such as (Loquercio, 2006)it is the fraction of employees leaving a given organization they used to work for prior to the maturation of the contract period. On the other hand, (Hana Lucie , 2011) and (Harris, 2000) opine that this is the overall effect of the exit of employees and coming in of others into an organization. On another definition yet, it is the rotation of employees within the labour world, between organizations and occupations (Dess Shaw, 2001). Having had a clear understanding of the meaning of the term employee turnover from different perspectives, it is hoped that the rest of the literature concerning the topic will be easily comprehended. In the current business world full of competition and opportunities, employee turnover is a very common phenomenon. Employees normally leave organizations voluntarily or involuntarily but whichever the case, to a greater extent it is usually an indication of so many negative things that are happening in a particular organization which if not addressed timely can impact negatively on the affected organization( Hom, 2001). The organization may be affected adversely since employees are one of the major factors of production in any business organization. In fact in production, it is rated one of the major challenging issues in businesses. Due to this, it has received special attention from organizations top stewards and human capital professionals such as human resources managers. Despite c oncerted efforts through research by various stakeholders, this has remained a hard nut to crack for the human resources professionals in that they have no control over this turnover yet its effects are significant. Organizations in most cases are left with the option of hiring new employees every time(Schultz, 2006). This poses financial constraints since the new employees must be trained first. It also takes time for the new employees to be productive as required. Most researches have overwhelmingly linked employee turnover to low morale among the employees at their places of work. The low morale is as a result of various reasons such as poor remuneration, poor working environment and even availability of better opportunities in other organizations (Stovel Bontis, 2002). In this regard, when an employee joins a given organization, he or she has set expectation. In the event he or she feels that these expectations have not been met, he will be dissatisfied with the job and eventually quit. According to (Johnson, 2000), this leads to a great problem that will have a direct negative impact on quality of goods and services and also incur a huge replacement cost. To add on, it inhibits growth of any business organization since it destroys the quality of customer service which is usually a major pillar that provides competitive advantage for the organization. On the other hand, research has shown that a low employee turnover could be beneficial to an organization. It eliminates potential under performers, eliminates stagnancy and brings in new strength which comes in with new innovations (Costen Salazar, 2011). Gencom being a business organization that deals in the manufacturing of steel and which is situated in an industrial area where many of such manufacturing industries are located has not been left out. The rate of employee turnover has reached epic proportion to the extent that it drew concern among the management. It is for this reason that a team was selected to come up with a research plan that would unravel the causes of employee turnover and its possible effects on production. Despite a number of studies that have been done on employee turnover, we have discovered with a lot of interest that a good number of them pay more attention on the reasons for resignation but fail to address the source of it all or even recommending mitigation strategies to be used in future to curb the problem. In this research study, an in-depth review of already done work on this topic together with a few theories will help give a deeper insight as to the actual reasons that lead to employee turnover hence affecting business operations of various organizations. Management by Objectives Management by objectives was put forward by Peter Drucker in 1954 in his book management by practice. This theory (MBO) argues that employees will only and have always drawn motivation from the goals together with the objectives they participated in setting. In short Peter encourages managers to minimize dictation tendencies and involve employees whenever possible in decision making especially when it comes to matters affecting them directly. He goes further to warn that failure to implement or adopt a MBO system can lead to an organization losing their most competent employees. A study by (Catherine , 2002) who is a business consultant reveals that an employees feeling of satisfaction is created by the leaders. Employees will have sense of satisfaction if their supervisors extend a caring hand and respect to them. On the other hand the employees will feel less valued and ignored if they are dealing with a brusque and overly demanding manager. This will eventually kill their morale and encourage resignation leading to high employee turnover. A retention and turnover report in 2009 (CIPD, 2010) conducted in UK, reveals that employee turnover is not the same and that it varies from one industry to the other. The survey found that the turnover level in the private sector is about 17%. Some of the businesses identified by the same survey within the private sector are hotels, call centers and leisure. In non-governmental organizations, the rate stands at 16.4% while the rate in the public sector stands at 12.6%. The main reason cited by this London survey to be the cause of employee turnover is less satisfaction. According to (Sutherland, 2002) turnover simply implies that a competitor organization has had the advantage of taking the best talent from your organization. He adds that this is catastrophic since it amounts to loss of knowledge. He explains that the factors that lead to turnover can be categorized as either internal or external. Internal factors include companys infrastructure while external factors are salary and other fringe benefits such as promotions, salary increment and various paid leaves. He also cited that if there is no proper communication about work objectives, poor working conditions and under-utilization of skills then this can also lead to employees looking for other alternative organizations. (Armstrong , 2010) and (Woods, 2006) come in to shed some light on two dimensions of turnover. This is very important for this study to understand. The two researchers categorize turnover into two that is; voluntary turnover and secondly involuntary turnover. These two divisions are based on whether the employee left the job on a personal decision or employers decision. They go on to explain the two. They further divide voluntary turnover into those who leave due to under performance and those who leave but are high performers. They also add another category subdivision of unavoidable resignation. This is where the resignation of the employee is beyond employers control. This happens for example when one resigns due to sickness or family relocation. All in all whichever the type of turnover, the affected company or organization usually suffers a lot. Research questions The following are the main research questions for the research study. What are the key factors causing the employees of Gencom Company to resign? Does this resignation have effect on production in Gencom Company? Does this resignation influence the morale of the remaining employees? Are there mitigation strategies being developed by management of Gencom Company to contain the situation? Research methodology Research projects mostly employ both qualitative and quantitative research design. Quantitative research design deals with data which is countable while qualitative research design deal with data which is non- numerical. Qualitative data are mostly based on opinions, perceptions or judgments and so on. Due to the nature of this research study, qualitative research design would be appropriate. This because this study would dwell much on attributes and finding facts thus numerical values may not form a bigger part of the study. Therefore it would mean that a qualitative design would be employed in order to complete this study. The interest of this study is to bring out the views of the employees as well as those of the management or employers of Gencom Company in a bid to unravel where the problem of employee turnover emanates and how it can be handled. The research study would also use a descriptive study design complemented with survey design. Since questionnaires are best suited to collect quantitative characteristics, this study would collect data through the use of direct interviews and focused group discussions (FGD) and less of questionnaires will be used. Data collection Data would be collected from participants through primary methods of focused group discussions, face to face interviews and questionnaires. Top company management who are considered as key informants would be supplied with questionnaires to fill. This due to the fact that the management are perceived to be literate and therefore and read, understand and answer questions in the questionnaire appropriately. Some of the questions that would be contained in the questionnaire, what is your leadership style, what do you think is the top most reason your employees are resigning and have you implemented any strategy to handle the situation? among others. With these kinds of questions, this study will be in a good position to hear management side of the story as far as employee turnover in this organization is concerned. The employees would be subjected to face to face interviews and focused group discussion. Focused group discussion will help the study get much information from employees as it creates a condusive environment that sets every employee free to share what he or she has in mind. In face to face interview, the employees would be asked questions pertaining job satisfaction and major reasons why people resign from the organization among others. In order to collect full and elaborate information, this study would employ both probability and non-probability sampling. Probability sampling refers to where no trick is used to pick a participant. In other words everyone has a n equal chance of being selected. On the other hand, non-probability sampling is where a participant is picked because of a particular attribute that is important for the collection of data. In this case, the top managers would be selected through purposive sampling which is a non-probability sampling since they are of interest in this research; they have the right information that the study requires. The rest of the employees would be chosen through systematic sampling. Data Analysis Since most of the data collected would be qualitative, coding will be done first before analyzing the data using Statistical Package for Social Sciences (SPSS). Demographic data will be analyzed through descriptive statistics. In this case measures of central tendencies would be used. Summary of the data will be done using tables and graphs. Inferential statistics such as t-test will be used to determine whether there is a significant difference between the opinion of management and those of employees concerning the reasons as to why there is a high employee turnover in the organization. Research ethics Before data collection, the participants would be briefed on the objective of the research study after which they will be given a consent form to read and sign at the end. Signing the consent form would mean that they accept all the terms and conditions of the survey. Information collected from each participant would be held in top secret and only released on authority of the information giver. Lastly, after the study, the information would be destroyed. References Hom, P. W. (2001). Retaining Valued Employees, . Sage, Thousand Oaks, CA. Armstrong , M. (2010). A Hand Book to Human Resource Management Practice (10 ed.). London and Philadelphia. Catherine , M. (2002). Staff turnover: Retention. International j. contemp. Hosp. manages., 106-110. Costen, W., Salazar, J. (2011). The impact of training and development on employee job satisfaction, loyalty, and intent to stay in the lodging industry. Journal of Human Resources in Hospitality Tourism, 273-284. Dess , G. D., Shaw, J. D. (2001). Voluntary turnover, social capital, and organizational performance". Acad. Manage. Hana , U., Lucie , L. (2011). Journal of Competitiveness. Harris, M. (2000). Human Resource Management : A Practical Approach. ((2nd edn.) ed.). Orlando: Harcourt College Publishers. Johnson, J. (2000). "Factors discrimination functional and dysfunctional sales force turnover",. 399-415. Loquercio, D. (2006). Turnover and retention: General summary prepared; for People in Aid. Schultz, S. E. (2006). An introduction to industrial and organizational psychology,. Psychology and work today. Solomon, A. (2007). The Case of Ethiopian Roads Authority. Skilled Manpower Turnover and Its Management:. Stovel , M., Bontis, N. (2002). Knowledge management-friend or foe?. Voluntary turnover, 303-322. Sutherland, J. (2002). Job-to-job turnover and job to-non- employ- ment movement. Woods, R. (2006). Turnover, Discipline, and Exits. Managing Hospitality Human Resources, 431.

Brand Media Strategy for Integrated Communications Planning

Question: Discuss about the Brand Media Strategy : Integrated Communications Planning. Answer: Introduction Integrated marketing communication is important for irrespective of the kinds of companies such as small sized companies and the multinational companies. However, the mode of communication differs in some regards. This is because of the fact that every promotional mode does require high-end investments, which is not feasible to every organization. Another point is that different companies have different levels for the same promotional mode, which is mainly because of their global presence that compels them to approach the market differently. Irrespective of the kinds of the communication campaigns, all the companies have some similarities, which is the usability of some common campaigning mediums such as traditional and non-traditional modes (Ang 2014). The chosen product for this assignment is Samsung Galaxy S6, which is set to be presented in this assignment as a product for undergoing the market communication planning. The reason to choose Samsung Galaxy S6 is the dominance of the previous offering of the same series. However, the overwhelming success, which the Samsung Company had ever fetched with the Galaxy S3, was never repeated. Some of the recent offerings of the series felt miserably in competition from some other competitors such as Sony and HTC. The recent offerings of the same series such as S4 and S5 could not sustain the same performance as done by the S3. This is because of the fact it becomes important that the Company does overwhelming promotion of the product, so that, it catches the minds of users (Belch et al. 2014). The main purpose of this assignment is to analyze the existing market situation of galaxy S6. Moreover, this assignment is set to provide some effective medium of promotions to help the brand dominating and recapturing the minds of customers even more than before. Current market situation After the launch of the product, it has already steered the market with a sheer selling of approximately around 55 millions of units sales. During the first three month of the launch of the product, it has already boosted the market share of the Company; however, it is finding stiff competition from some other competitors such as Iphone6 and HTC. Samsung is facing a direct competition from the Apples Iphone6 in respect to the cost of the product. The company has always performed exceptionally well on paper when it comes to the power packed inbuilt features. However, it fell short of every Apples product of the same generation when it comes to the overall performance of the product. This is one such reason, which has kept Samsung engaged for producing something bigger than before and outplays its biggest rival Apples Iphone. The comparative study of Galaxy S6 does very well indicate towards a fact that the irrespective of the kinds of offerings of the product is unmatchable from other . However, rest depends on the actual market responses and the customers feedbacks. The market competition is fierce because of the fact that both the Samsung and Iphone do brig their flagship handsets every year on a regular basis. However, this is also an undeniable fact that the market share of Samsung Smartphones has witnessed a dip of 57% whereas Apple has witnessed a rise of approximately around 40% (Inquirer, 6, Latest, read, 2017). Integrated marketing communication objectives The main objective behind integrated market communication is to grab a maximum awareness of customers. Moreover, these marketing communication modes have now become widely used tools for the irrespective kinds of companies. Nevertheless, the quality of integrated marketing communication does produce a resonant effect on the market. This is done by means of several promotional modes, which are highly important for generating the spaces in the market. Nevertheless, the main objective behind the integrated marketing communication tool is to capitalize a pre-release dominance on the market and cash on the hyped curiosity. This is very effective in making huge unit sales in the initial few days after the venturing of the product (Blakeman 2014). Another objective behind the integrated communications modes is the enhancement of brand appeal, which helps in generating enough buzz in the market. This helps the brand in providing a stiff competition to the other competitors in the market. Sam sung has the same objective with the Galaxy S6 as they want to capitalise the minds of consumers to give its product enough of spaces to fill this gap with some gigantic unit sales. The planning for the integrated marketing communication would be to pronounce the effect of the product by giving it some modification to receive the attention and support the brand with some good sales (Boone and Kurtz 2013). At present, the product is lagging behind to its biggest rival Iphone6 and Samsung is finding no solution to outclass the presence of Iphone in the market. This is indeed very difficult to re-establish the buzz among the customers about an existing product but this is how integrated marketing communication works. Integrated marketing communication is a good weapon for companies before the launch of the product; however, it continues to provide beneficial outcomes to its inhibitors. The execution of integrated marketing communication is to support the launched product with some inno vative ideas to support its growth before the ultimate fall in graph happens. Following are two most important objectives behind an Integrated Marketing Communications (Lin 2012): To capitalize a pre-release dominance on the market and cash on the hyped curiosity To enhance the brand image, which creates enough buzz in the market that supports further growth of the product Budgeting approach and its allocation The best way to conduct the planning of the integrated marketing communication would be to use the Percentage of Sales method, which is widely used across most of the big multinational companies. This method includes the usage of the percentage of the past sales, which is the generated revenue. However, it is entirely up to the Company that how they plan for the usage of percentage. They can take percentage from the profit generated by some other products or they can also take percentage of the past sales of the same product. Following are some of the considerations, which managers can make before making decisions on ways to take percentage from the generated past sales (Percy 2014): Using the percentage of the revenues generated by the past sales Including some portion of the promotion in the costing of a single unit and multiplying this by the number of units sold Some companies do also consider the future projected sales from the product; they rather make some assumptions on the future sales and based on the assumptions, they decide on the amount needed to be invested on the promotion Following are some of the examples, which show the advantages of using the Percentage of Sales method for planning the budget for the integrated marketing communication (Rogala and Kaniewska-S?ba 2013): It is very safe, which helps company spending on the ICM by being within the limit Irrespective of the kinds of investments considerations, companies are very safe if they use this method for budgeting the ICM campaign The budgeting method is very stable Promotional stunts might vary with the units of sales, which the company has aimed Encourages the management as it enables them to see the relationships in between selling price, promotional costs and profile per unit This method is suitable to those companies whose ad budget is lower than the generated sales or the future aimed sales However, the method has some disadvantages as well, which are as follows (Schultz, Patti and Kitchen 2013): The basis of selecting the budgeting was based on sales whether past or future; however, this might be the case that the aimed units of sales might not be achieved It is very tough to predict the units of sale as the market competition is severe, which becomes a challenge for any company to calculate an approximately closer figure of units sales The variance in the future sales would thus result in over budgeting or under budgeting, which verily depends on the differences in the expected units sales and the actual figure Justification for the budgeting approach and allocation The chosen mode for the integrated marketing communication is the Advertising and the Public Relations. However, it is very important to appropriately allocate the budgeting to the different kinds of integrated marketing communication modes. The chosen method for the integrated marketing communication is the Percentage of Sales Method, which makes this important for the planning team that they allocate minimal budget to the advertisements. This is because of the fact that the proposed method for the integrated marketing communication is best productive with the lower expenditures on the advertisements costs. The advertisement itself contains several of domains, which needs the allocation of budget but to a minimal degree. The advertisement may include but not limited to the factors mentioned such as printing, direct mailing, broadcasting and outdoor expenses. The budget may include several factors such as media costs, ads creation costs and conducting research to evaluate the success of the planning. Some of the companies do often pay approximately 15% of the costs involved in the purchasing of media to the advertising agency; however, some pay a set free. Nevertheless, some might also plan the advertising internally by hiring some copywriters and graphic designers on a contractual basis. They can efficiently handle the advertisement works. Hiring graphic designers and copywriters on a contractual basis looks very preferable choices for the chosen method, as the chosen method does not allow any higher expenditure on the advertisements (Shimp and Andrews 2012). Allocation of budgeting in PR involves the expenditures on all the necessary components of the PR activities. It includes the relationship making with the member of media through different functionalities such as press releases, free samples and media days. Some PR may also include the running of promotion such as conduction of a cause-marketing campaign. Some other effective ways to generate PR is to donate some funding of the company to some of the non-profit organizations in the name of charity works and sponsoring for different kinds of sports (Thorson and Moore 2013). Development of Integrated Marketing Communication To develop an integrated marketing communication for Samsung Galaxy S6, it is required to follow some necessary steps that are widely important for the program. Following are some of the steps; which can be used to develop the integrated marketing communications for Galaxy S6: There are different modes of marketing communications available; however, it is necessary to identify the best possible and feasible modes of marketing communications. Different kinds of marketing communications are such as advertising, social media and sales promotions. However, in the development of marketing communication for the galaxy S6, it is best feasible to stick to the two most widely used and effective tools such as advertising and PR for the marketing communication. The advertising mode is selected as it consumes less expenditures and best feasible to the Percentage Sales method of Budgeting. The advertising mode of communication is controllable and can be reduced to lower expenditures on hiring some copywriters and graphic designers on a contractual basis. PR is another very important aspect in developing the marketing communication strategies for a product. This is nothing but a close interaction with the media personals. This is one of the easiest ways to interact with media and communicated indirectly to the targeted customers. This is also useful in promoting products in media shows, which is very useful for highlighting the newly added features in the existing product. This helps increase the curiosity level in customers to some extents as they are being promised to get more out of the box (Yeshin 2012). The development of advertising can be done by hiring some copywriters and graphic designers on a contractual basis. They are cost-effective, which is important, as the chosen method is Percentage of Sales method. Some of the companies do spend a lot of amount on the expenditures; however, to Samsung Galaxy S6, it is best suited to stick to the hiring of required personal. This is cost-effective as well as deeply controlled approach, which provides firm support to the development management team. The development of PR can be done by making some investments on scheduling some interactions with media personals. However, the interactions should be monitored at regular intervals to check the profitability of the implemented program. This is enormously important as the measurement saves from over budgeting and unnecessary expenditures (Percy 2014). Understanding the decision making factors in customers This is very important as the campaigning of different programs and relevant expenditures would be only helpful if these stunts are relevant to the customers needs. This is also necessary in saving the over budgeting. The different kinds of integrated marketing communications do only provide some ways to interact with customers, it never guarantees of success, which entirely depend on the customers perceptions. This is why it is very important to know the requirements of customers to best utilize the different kinds of communication modes. For example, if customers are wanting something on the display part of the screen and the company unanimously came to a conclusion without having any thorough research on the problem and presented some other new addition to the existing offerings. This would simply be wastage of money and constraints on the management team. The development program would also be affected. It would be a total loss of budgeting, physical labours and time (Lin 2012). The implementation of the chosen modes of campaigning should be done in accordance to the actual requirement of the customers. The advertisement in particular needs to be attractive and full of useful messages conveying the flow of changes in the existing offerings. This is very important in saving the campaigning from any kinds of failure. The PR related activities does not need any charming presentation, as quality is more important than just the words. The interaction with the media personals would be to show the highly incremented gratitude to their requirements and the counter actions from the company. The message needs to be clearly delivered at the time of interaction with the media personals (Percy 2014). Evaluation, monitoring and controlling of the proposed program The evaluation and monitoring of the proposed marketing communications is very important to help company save from unnecessary expenditures and over budgeting. This is because of the fact that a continuous evaluation is mandate to bring the maximum profitability to the selected product by implementing chosen IMC. Following are some of the ways, which are extremely helpful in evaluating the outcome of the implemented IMC program (Young 2014): KPIs are extensively useful in measuring the outcome of the proposed campaigning for the enhancement of existing sales of the Galaxy S6. The evaluation can be made by measuring the success of both the program on a scoring scale to check the level of success such as customer feedbacks with numbers of positives or negatives responses and the publishing media news, which help check the reflection of campaign on the media personals Return on investments is another method to check the profitability of the campaigning as it is a long term evaluation method, which would give results only when the units sales of the product are increased Recommendations The first point of recommendation is related to the pricing of the galaxy S6, which is very much manageable than incepting some new features in the product. This is probably has become a popular trend among the different Smartphone companies. This help grab and turn the attention of customers into their favour. A high number of populations living in the world do prefer a reasonable pricing tagged to the top-end offerings. Samsung has also committed the same thing but their price reduction is not that much low, which could compete with some other brands such as Lenovo. However, the highlighted problem was related to the severe competition with the Iphone6, which means that a price reduction would certainly influence and change the perceptions of a group of customers that has less priority to high-end pricing. However, it would not help company in winning the hearts of premium customers, as they have more concerns for quality product and less regards to the pricing. Indeed, the quality of Galaxy S6 is not poor but it is not as good as Iphone6. Conclusion Integrated marketing communication is helpful in making some useful revenues; however, it is only an alternate solution, which could enhance the profitability of a venture to some extent. Organizations need not depend entirely on the integrated marketing communication campaigning as the quality of the product matters the most. However, the importance of marketing communications can never be ignored as it adds some important values to the credibility of the products. References Ang, L., 2014.Principles of integrated marketing communications. Cambridge University Press. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Inquirer, T., 6, S., Latest, I., read, M. 2017. Samsung sheds market share as the Galaxy S6 fails to challenge Apple's iPhone 6 | TheINQUIRER. https://www.theinquirer.net. Retrieved 1 May 2017, from https://www.theinquirer.net/inquirer/news/2422775/samsung-sheds-market-share-as-galaxy-s6-fails-to-challenge-the-iphone-6 Lin, T.L., 2012. The Sparks When Integrated Marketing Communications Meets Word-of-Mouth Marketing and Experience Marketing.New York Science Journal,5(5), pp.70-85. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Rogala, A. and Kaniewska-S?ba, A., 2013. Internal communication as a marketing communications tool. In13th International Marketing Trends Conference, pod red. Franoise CONCHON-Pary?: ESCP-AEP European School of Management. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Yeshin, T., 2012.Integrated marketing communications. Routledge. Young, A., 2014.Brand media strategy: integrated communications planning in the digital era. Springer.

Ambush essays

Ambush essays When reading Ambush by Tim OBrien, I was a little thrown off at first. It seemed to start very abruptly and I wasnt too clear on the direction it was going. There was no real background information, like which war it was about, or even an introduction, so I had to read the first two paragraphs over again to get a better idea. As the story developed, I noticed the way OBrien lead into it, particularly how he set the scene and then used very engaging imagery to illustrate a better picture. For example, Very gradually, in tiny slivers, dawn began to to break through the fog.. The way he describes the setting made me feel like I was right there in the story and watching it all happen. The more detail he used in his writing, the more suspense there was towards what would happen next. Then as he began to recall the systematic way he was thinking, it gave a full understanding of the thoughts going through his mind, and the time frame they happened in. OBrien then explains how he ...did not hate the young man; I did not see him as the enemy; I did not ponder issues of morality or politics or military duty... What I found most interesting was the way he structured his sentences in brief, separate verses, just as his thoughts would have been at the time; very sporadic and inconsistent. This made it more interesting, especially when he balanced out the shorter sentences with longer more descriptive details further along in the story. Then he even continues with a different style of sentence form, switching to dashes: The grenade made a popping noise-not soft but not loud either-not what I expected-and there was a puff of dust and smoke-a small white puff-and the young man seemed to jerk upward as if pulled by invisible wires. He fell on his back. I think the way he structured this sentence in particular was to portray the panic he was feeling, and how quickly i ...

How to Make Goo-Slime Like a Liquid and Solid

How to Make Goo-Slime Like a Liquid and Solid Make squishy nontoxic goo that hardens in your hands when you squeeze it but flows like a liquid when you pour it. Difficulty: Easy Time Required: Minutes Goo Materials All you need for this project is cornstarch and water. You can add food coloring if desired. Feel free to experiment with the amount of water to see how it affects the properties of the goo. 16-oz. box cornstarchWaterFood coloringBowl Lets Make Goo! Empty the box of cornstarch into a bowl.Add 1 1/2 cups of water.Add about 15 drops of food coloring. Its fine without color, too.Mix the goo with your hands.Store goo in a sealed container when youre done using it. If it dries out, simply add more water. Goo Characteristics Goo is a viscoelastic or non-Newtonian fluid, which means its viscosity (how readily it flows) depends on external conditions, such as pressure, shear, or tensile stress. If you pick up goo, it runs through your fingers. If you squeeze it or punch it, it seems to solidify. The force pushes the water around the cornstarch particles, allowing them to mesh together. Afterward, the water flows back to fill in the gaps. Experiment With Other Liquids Water isnt the only liquid you can use to make goo. Try using vegetable oil or a mixture of oil and water instead. This forms a goo with interesting electrical properties. Watch how this type of goo reacts when you place an electrically charged object near it (like a balloon you rubbed on your hair).

Qualitative report.How do people develop and maintain friendships at Essay

Qualitative report.How do people develop and maintain friendships at University - Essay Example The friends should enjoy the company of one another, they should be useful for each other in time of problems and needs and this condition is regarded as the most paramount condition for being a good friend. The third pre requisite is that they should share a common belonging with certain idea of concept. In other words they must share the same interests or hobbies that will be a cement substance for the long time relationship. Aristotle supports the same idea of pre-conditions in the friendship. Similarly, Bell and Coleman altercated that friendship is a bond or relationship in which there is not a specific reason for â€Å"self centred† behaviours and these friendship is not necessarily grounded with the intentions of gain or profit. Changingminds.org (2002)   The classical views and conventional ideas supported that in friendship, the constraints of the relationship vary a lot from person to person. For example Graham Allan said that in friendship. The more things which a re weighed are informal behaviours, pleasure, comfort, care and voluntary skills. Because friendship is not based on some pre defined profits, loss or gain, rather it is the culminating need of the humans to have friends in order to support each other, emotionally, mentally and for the fulfilment of societal needs. Resourcelists.st-andrews.ac.uk (2012) According to Aristotle, there are mainly two kinds of friendships at the generic level. First type of friendship that is genuine and the friendship that is not truly genuine. Genuine friendship comprises of the essence and peculiarity of love and care. The other kind of friendship is in turn divided in two kinds. Friendship for pleasure and the other type is friendship for expediency and serviceability. In this kind of friendship the bond is developed with the intention of selfishness in some form or the other. This type of bond is bound to extenuate and abate as no two human beings can either provide pleasure of any kind of utility f or each other indefinitely. In genuine friendship, love is the driving force in the relationship and irrespective of usability and pleasure; the both sides continue to uphold the sanctity of the relationship because it helps to fulfil their spiritual and societal needs. The usability and pleasure is the intended by products of genuine friendship. The genuine friendships are necessary to improve the relationships among the human beings in a society as it brings people closer to each other by instigating a sense of voluntary actions within their nature. Infed.org (1999)   Suzanne Stern-Gillet that the example of friendships that are based on pleasure and utility is just like activities of the normal life because such kind of friendships does not affect the human lives in high magnitudes. If someone has a friend who gives internal pleasure and some kind of gain to the other friend then it will not matter much when this friendship will end because there will be some another one to rep lace the former. But this is not the case in the friendships which have the spirit of love based friendship. Genuine friendships really put effects on people’s life because the peculiar charm in genuine friendship is related with personalities rather than materialistic gains. The personalities are important to each other in genuine friendships and sense of care and responsibility gives boost to this approach of friendship. Plato.stanford.edu (2005) There are numerous theories and practices about the